Questions & Answers

Some things you may want to know

What is The Movement, Greenwich?

The Movement, Greenwich is the name given to the redevelopment of Greenwich Industrial Estate, a 2.2 acre site between Norman Road and Waller Way, adjacent to Greenwich DLR and mainline station and just a few minutes’ walk from Greenwich Town Centre. It includes the area of land immediately behind the North Pole public House.

What is included in the scheme?

  • 181 high quality new homes
  • 104 bed Travelodge hotel
  • 358 student apartments
  • 7,000 sq ft business incubator units for start-up businesses
  • New extension for Greenwich West Community Centre providing 2000 sq ft of floor space and increase in the venue’s capacity. (Completed in Nov 2013)
  • Innovative bicycle café and repair shop
  • 400 spaces for bicycles
  • Health and fitness club
  • Convenience food store
  • Nursery
  • Sustainable energy centre
  • Landscaped pedestrian boulevard with public art design by Olympic Poet Lemn Sissay and Artist Morag Mayerscough

Our overriding objective is to deliver an exemplar sustainable development that improves the important DLR/mainline ‘threshold’ to Greenwich.

What stage are the proposals at?

We received planning consent from the London Borough of Greenwich in April 201.
We started work on-site in July 2012.
In 2014 we are now in the final stages of construction.

Will the development be in keeping with the surrounding area?

The architectural design recognises the importance of the site’s location as an entry point to the Royal Borough and a World Heritage site. The design respects this and it is our intention to create an appropriate ‘gateway’ or sense of arrival for the many thousands of people who will use Greenwich DLR station to visit the Royal Borough. We want to ensure that The Movement, Greenwich will constitute a landmark development for this part of the Borough.

What are the benefits for local residents?

The development will benefit local residents in many ways. The regeneration of this unsightly, unused site will create a vibrant, active new community in the heart of West Greenwich. The redevelopment of the Industrial Estate will also bring significant improvements to the local public realm, including the area around the DLR station. This will make the station easier and safer to use. The new landscaped street running through the site will further improve access and connectivity towards the Ha’Penny Hatch Bridge and New Cross. The new, well-designed buildings will be of a high architectural quality, sympathetic to the surrounding conservation area, and will represent a significant improvement to what is currently there.

The development will also provide much-needed accommodation for students, which in itself is a significant economic driver for the Borough.

When will work start on site?

Work started on site in July 2012.

When will the development be finished?

We anticipate that the development will take two years to complete and will be finished in September 2014.




The Voice

The Voice

  • With thousands of extra visitors expected to use Greenwich DLR station during the Olympic Games, we are brightening up the area around the station with a unique pop up café designed by artist Morag Myerscough and operated by Greenwich Cooperative …

  • Construction of The MVMNT is due to begin later this month. Willmott Dixon will start work on the residential component of the scheme, which is located furthest away from the DLR at the Norman Road end of the site, almost …

  • We’re getting there with preparations for our pop-up cafe on Waller Way.  Our designer, artist Morag Myerscough and her team have been furiously painting the cladding that’s going to give the cafe its vibrant colours and patterns, brightening the days of …

  • Here is Morag Myerscough painting 34 boards of ply to go around the exterior of our pop-up cafe. Her lovely assistants Frankie Legere, Kathryn Cross & Lizzie Toole are all working flat out to finish them in time for the grand …

  • Our brilliant team on-site have been working tirelessly to get our pop-up café open in time for the London 2012 Olympics. On your marks…

  • Here are Morag’s classic handpainted stools which will be used at the cafe. The bases are made by artist Luke Morgan and tops are cut from reclaimed school laboratory tops and feature beautiful bright designs and some of Lemn Sissay’s …

  • Our new temporary café and performance space is now open in Waller Way where it has been providing commuters and visitors to Olympic events in the Greenwich with a lovely, welcoming space in which to take a breather from Olympic …

  • The Movement Café’s programme of regular evenings of stories & poems (Wednesdays), and acoustic sessions (Thursdays), started last week. Pictured is the Joe Inman Project, who played on Thursday. This Wednesday evening (8th) we welcome poetry performances from Gloria Sanders …

  • Emerging talent Poppy Trevelyan (www.poppymusic.com), accompanied by Adam Rodgers Johns on percussion, played at The Movement yesterday evening. They followed a set by Al Goodwin (www.algoodwin.com). The Café will be closed from Monday to Thursday next week – reopening on …

  • The Movement Café was closed for a few days last week. We hope you missed us. By the time we reopened, Morag and her team had weaved a little more magic and The Movement had become a little more lovely. …